“I used to end the day with 20 WhatsApp messages still waiting for a reply while I was still working. Now clients book on their own, even with a voice message, the way they're already used to. At the end of the day, it takes me about twenty minutes to review and confirm everything. What impressed me most is that even my older clients understood how to use it straight away.”
Numbers
What I have built.
Smart Booking
From 20 WhatsApp messages a day → clients who book themselves, even by voice.

Recall Manager
From 5,000 contacts lost in a spreadsheet → a sales team that works on the go.

Calendario Sbobine
From manually assigned shifts on chat → 500 students who self-organize.

DocZen
From copy-pasting into external tools → suggestions directly in the document.

Elleci
From lab-grade hardware constraints → an open-source LLM built for consumer GPUs.

How I work.
Problem analysis
We understand together what's broken and what you want to achieve.
Technical proposal
Clear plan: what I build, how long, how much.
Iterative development
You see progress weekly and can redirect at any time.
Delivery + support
Launch, training if needed, available for post-launch questions.
Who I work with.
Pros & studios
Doctors, lawyers, notaries, accountants. Custom software that adapts to your workflows, not the other way around.
Appointment-based
Salons, clinics, beauty centers. Smart booking that eliminates double bookings and WhatsApp messages.
SMBs with manual ops
If you still update Excel manually or coordinate on WhatsApp, you're losing hours every week. I can remove that part.
Startups & new projects
You have an idea but no tech team. I take you from concept to working product, no overhead.

I build software
that saves you time.
If you still have a process running on Excel, on paper, or over WhatsApp, you're losing hours every week, often without realizing it. I'm Stefano, and this is exactly what I do: I turn those processes into software that runs on its own, without you needing to understand how it works inside.
I've built tools for salons, professional studios, SMBs, and startups. I don't start from a template. I start from your specific problem and build only what's needed.
Not just my words.
“Before, we were relying on an Excel file that, in practice, nobody kept properly updated. Information got lost, notes were missing, and looking up past activity was inconvenient. Now the sales team logs everything into the system, search is instant, and we can work even when we're away from the office. Honestly, going back wouldn't make sense.”
“Organizing shifts was always a source of discussion, especially when last-minute changes came up. Now the system handles assignments automatically, we can request swaps directly through the app, and with notifications or emails it's almost impossible to forget a shift.”
Frequently asked.
The questions I usually get. Real answers, not marketing.
Yes. Alongside automations and internal tools, I also build websites. Same process, same person. If you also need a brand (logo, visual identity), I bring in a graphic designer I trust for that part.
Most SME projects start at €1,500–2,500: internal tools, automations, chatbots. More complex systems with AI or external integrations need a dedicated quote: always in writing, always before any commitment.
A simple project (automation, internal tool, chatbot) is ready in 2–4 weeks. More complex systems take 6–12 weeks. I set this out in the technical proposal, with clear dates and weekly updates.
We work in iterations: you see progress every week and can adjust the direction before it's too late. I don't deliver something finished after months of silence.
Yes. Every project includes post-launch support. If something stops working, I respond within 24 hours. If you need to evolve the system over time, we can agree on a maintenance plan.
With an agency you talk to a salesperson, then a PM, then a developer you've never met. With me you talk directly to the person building it. Less overhead, more speed, lower costs. You always know who you're dealing with.
Tell me what's broken.
Got a process costing you time? Describe the situation and you'll get a concrete idea within 24 hours.
// No commitment. A conversation, not a contract.
